The Spirit Of London

Beefeater's "The Spirit Of London" campaign mixes classic London landmarks with fresh visuals and flavours. What better way to bring that to life in the streets of the city that inspired it than by developing a mixed media OOH extravaganza - a 3D billboard with an interactive Snapchat lens as a kicker - allowing Londoner's to bring 'The Spirit Of London' into their mobiles.​